Presentations Plus: David Peoples' Proven Techniques by David A. Peoples

Author:David A. Peoples
Language: eng
Format: mobi
Published: 2007-09-21T03:18:00+00:00

If, however, your objective is to persuade other people to a course of action you would like them to take, then slides have a downside.

• They are perceived as formal and impersonal.

• They require the lights to be down.

• They can be expensive.

• They can be awkward, if not difficult, to make changes to and keep current.

• The presenter does not have the same degree of control over the presentation that he does with flip charts or transparencies.

There is another aspect to slides that is difficult to put into words. Let me see if I can explain it this way.

One of the big events in IBM is the annual kick-off meeting in January held at all branch offices throughout the country. For this occasion, material is sent to the branches from Headquarters about new products, new services, new marketing programs, and so on. But for the sales force, the biggest announcement of all is the Sales Compensation Plan or simply the Sales Plan, as it is called in the bull pen.

If a sales plan is announced with technicolor slides and a Headquarters script, it is received with skepticism, doubt, and the certainty that it must not be any good or else they would not have gone to so much trouble and expense to try to convince the sales force how great-it'sgonna-be. If it was really any good you wouldn't need pictures in living color to convince 'em.

MOVIES

This is the big time. This is the main tent show to the multitudes. This is the businessperson's answer to Hollywood. Color this money. If you're into movies then you already have staff experts on the subject, or you have the big bucks to pay the price for the professionals this medium demands. So let's move on to another subject that is more "real world" to most of us.

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